Paid Search Advertising
Paid search advertising refers to the advertising that appears alongside, above or below the organic search results (called SERPs) that you see when you type a search query into a search engine like Google.
This type of advertising is ideal for businesses to generate traffic to their sites while they are waiting for their organic search engine optimization (SEO) to kick in. It’s also a great way to supercharge organic (unpaid) SEO.
There are a lot of nuances and details to getting paid search advertising right. We have Google AdWords certified staff to ensure your ad dollars are maximized for results.
Why do Paid Search?
Across Google’s Search and Display Networks, 90 percent of global Internet users are reached. This represents a huge opportunity to be found online through strategic paid search advertising campaigns.
Social media advertising is shaking up and redesigning the advertising industry.
Social networks like Facebook and Twitter are the daily destinations for millions of people. Both networks offer ad products that target according to specific demographics, interests and behaviors.
Mobile is hot on social – Facebook and Twitter have surpassed the 50% mobile user mark, making advertising through these networks an ideal path to reach customers wherever they go through native mobile ads.
The Winning Nudge
The key to social media advertising is to gently “nudge” customers with great content that inspires and offers unique perspectives and ideas. We will create social media advertising campaigns for your business that earn you the winning “nudge.”